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Sell through rates by category
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December 2008
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This table shows Trade Me sell through rates for sales during December 2008.
Sell through rate = Items sold / Items listed. Excludes classified listings.
Address Verified sellers have a 25% higher sell through rate. Boost your trustworthiness by becoming Address Verified, for free.
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Sell through rates |
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Antiques & collectables |
Advertising |
15%
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Alcohol related |
18%
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Appliances |
19%
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Art deco & retro |
19%
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Automotive & transport |
15%
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Banknotes |
22%
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Bottles |
12%
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Clocks & scientific instruments |
26%
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Coins |
16%
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Cultural & ethnic |
13%
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Documents & maps |
20%
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Flags |
24%
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Food & drink |
11%
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Furniture & woodenware |
17%
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Jewellery |
20%
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Militaria |
24%
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Movie & TV memorabilia |
11%
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Museum pieces & artifacts |
16%
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New Zealand & Maori |
20%
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Ornaments & figurines |
16%
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Phonecards |
9%
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Pins, badges & patches |
17%
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Postcards & writing |
26%
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Royal family |
12%
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Silver, metalware & tins |
18%
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Stamps |
16%
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Textiles & linen |
25%
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Tobacco related |
20%
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Tools |
23%
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Other |
14%
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Art |
Art supplies & equipment |
19%
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Body art |
46%
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Carvings & sculpture |
18%
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Drawings |
9%
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Hanging sculptures |
25%
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Paintings |
18%
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Photographs |
8%
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Prints |
11%
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Other |
11%
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Baby gear |
Baby room & furniture |
21%
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Backpacks & carriers |
31%
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Bath time |
26%
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Blankets & covers |
22%
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Bouncers & jolly jumpers |
43%
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Car seats |
22%
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Clothing |
14%
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Cots & bassinets |
37%
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Feeding |
30%
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Monitors |
58%
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Nappies & changing |
29%
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Prams & strollers |
33%
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Safety |
42%
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Sleep aids |
37%
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Toys |
30%
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Walkers |
60%
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Other |
23%
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Books |
Audio books |
18%
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Bulk |
22%
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Children & babies |
17%
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Comic books |
18%
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Fiction & literature |
12%
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Foreign language |
16%
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Magazines |
14%
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Non-fiction |
11%
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Rare & collectable |
10%
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Textbooks |
11%
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Young adult fiction |
17%
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Building & renovation |
Bathroom |
16%
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Building supplies |
23%
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Carpet, tiles & flooring |
22%
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Doors, windows & mouldings |
24%
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Electrical & lighting |
15%
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Fixtures & fittings |
15%
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Heating & cooling |
20%
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Kitchen |
23%
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Painting & wallpaper |
16%
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Plumbing & gas |
19%
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Tools |
24%
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Other |
23%
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Business, farming & industry |
Businesses for sale |
4%
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Carbon credits |
%
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Farming & forestry |
26%
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Industrial |
14%
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Office equipment & supplies |
16%
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Office furniture |
19%
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Postage & packing supplies |
15%
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Retail & hospitality |
13%
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Wholesale lots |
16%
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Other |
11%
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Clothing |
Boys |
21%
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Girls |
17%
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Kids unisex |
11%
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Menswear |
20%
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Unisex accessories |
18%
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Wedding |
10%
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Womenswear |
18%
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Computers |
Apple |
22%
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Blank discs & cases |
10%
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Cables & adaptors |
12%
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Components |
19%
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Computer furniture |
37%
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Desktops |
21%
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Domain names |
19%
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External storage |
13%
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Laptops |
11%
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Monitors |
26%
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Networking & modems |
20%
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PDAs & handhelds |
14%
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Peripherals |
18%
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Printer accessories & supplies |
8%
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Printers |
18%
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Servers |
12%
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Software |
15%
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Vintage |
19%
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Other |
9%
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Crafts |
Cake design |
18%
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Candle making |
29%
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Crochet |
14%
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Cross-stitch |
13%
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Embroidery |
10%
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Fabric |
15%
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Greeting cards & envelopes |
11%
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Jewellery making & beading |
13%
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Knitting & Weaving |
13%
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Mosaics |
13%
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Painting & drawing |
15%
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Pottery & ceramics |
16%
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Quilting |
14%
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Scrapbooking |
12%
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Sewing |
16%
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Spinning |
17%
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Stamping |
12%
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Transfers |
14%
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Woodcraft |
13%
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Other |
16%
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DVDs & movies |
Bulk lots |
28%
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DVDs |
13%
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VHS |
9%
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Electronics & photography |
Batteries |
17%
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Binoculars & telescopes |
32%
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Camera accessories |
11%
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Digital cameras |
34%
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DVD players & VCRs |
34%
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Electronic components |
16%
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Film cameras |
23%
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GPS |
32%
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Home audio |
24%
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Memory cards |
13%
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Phone & fax |
24%
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Portable audio & iPods |
23%
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Projectors & screens |
12%
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Radio equipment |
27%
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TVs |
31%
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Video cameras |
19%
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Other electronics |
24%
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Gaming |
Arcade & pinball machines |
17%
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Handheld games |
39%
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Nintendo DS |
36%
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Nintendo GBA |
41%
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Nintendo other |
30%
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Nintendo Wii |
35%
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PC games |
12%
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PlayStation |
22%
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PlayStation 2 |
35%
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PlayStation 3 |
34%
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PSP |
27%
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Sega |
13%
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Trading cards |
16%
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War games |
26%
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Xbox |
29%
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Xbox 360 |
39%
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Other |
23%
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Health & beauty |
Bath & shower |
20%
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Body moisturisers |
20%
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Face care |
22%
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Fragrances |
26%
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Gift packs |
27%
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Glasses & contacts |
15%
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Hair care & grooming |
24%
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Hair loss |
47%
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Hand & foot care |
23%
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Health care |
14%
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Makeup |
21%
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Massage |
20%
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Mobility aids |
23%
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Naturopathy |
13%
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Personal hygiene |
29%
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Shaving & hair removal |
43%
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Sun care & tanning |
33%
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Weight loss |
35%
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Other |
15%
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Home & living |
Bathroom |
17%
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Bedding & towels |
23%
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Beds & bedroom furniture |
40%
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Cleaning & bins |
43%
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Curtains & blinds |
18%
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Heating & cooling |
19%
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Home décor |
14%
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Kitchen |
27%
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Lamps |
22%
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Laundry |
41%
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Lifestyle |
17%
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Lounge, dining & hall |
27%
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Luggage & travel accessories |
24%
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Outdoor, garden & conservatory |
28%
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Party & festive supplies |
19%
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Pets & animals |
24%
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Security, locks & alarms |
15%
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Sheds & garages |
25%
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Vacuum cleaners |
28%
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Jewellery & watches |
Body jewellery & piercings |
14%
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Bone carvings |
28%
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Bracelets & bangles |
25%
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Brooches |
14%
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Earrings |
14%
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Gemstones |
25%
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Jewellery boxes |
21%
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Matching sets |
17%
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Men's jewellery |
33%
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Necklaces & pendants |
16%
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Rings |
23%
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Watches |
25%
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Other |
15%
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Mobile phones |
Accessories |
11%
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Telecom network |
57%
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Vodafone network |
41%
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Music & instruments |
CDs |
14%
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Concert tickets |
60%
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Instruments |
26%
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Music DVDs |
11%
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Music memorabilia |
15%
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Music tuition |
19%
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PA, pro audio & DJ equipment |
21%
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Sheet music |
11%
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Tapes |
12%
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Vinyl |
13%
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Other |
22%
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Pottery & glass |
Glass & crystal |
15%
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Porcelain & pottery |
13%
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Sports |
Aviation |
17%
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Basketball |
26%
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Bowls & bowling |
34%
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Camping & outdoors |
35%
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Cricket |
26%
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Cycling |
40%
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Dancing & gymnastics |
12%
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Darts |
30%
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Equestrian |
21%
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Event tickets |
60%
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Exercise equipment & weights |
25%
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Fishing |
26%
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Golf |
27%
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Gym memberships |
29%
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Hockey |
17%
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Hunting & shooting |
28%
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Kayaks & canoes |
48%
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Kites & kitesurfing |
32%
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Martial arts & boxing |
21%
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Racquet sports |
26%
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Rugby & league |
23%
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Running, track & field |
24%
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SCUBA & snorkelling |
35%
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Skateboarding & rollerblading |
31%
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Ski & board |
11%
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Snooker & pool |
38%
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Soccer |
18%
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Softball & baseball |
36%
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Sports memorabilia |
21%
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Surfing |
36%
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Trading cards |
16%
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Waterskiing & wakeboarding |
29%
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Wetsuits & lifejackets |
38%
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Windsurfing |
33%
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Other |
20%
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Toys & models |
Action figures |
19%
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Bath toys |
31%
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Battery & wind-up |
26%
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Bears |
11%
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Board games & cards |
29%
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Bulk lots |
41%
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Die casts |
18%
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Dolls |
22%
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Educational toys |
24%
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Jigsaws & puzzles |
20%
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Kids' arts & crafts |
23%
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Kids' furniture |
36%
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Lego & building toys |
29%
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Magic tricks & sets |
23%
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Miniatures |
29%
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Models |
24%
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Outdoor toys & structures |
52%
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Play instruments & microphones |
48%
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Pretend playing |
36%
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Radio control |
24%
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Ride-on toys |
52%
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Slot cars & tracks |
25%
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Soft toys |
14%
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Trampolines |
59%
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Vintage |
27%
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Wooden |
32%
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Other |
23%
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